UAE maintains its position as the 10th global leader in Soft Power Index 2024

 

The United Arab Emirates (UAE) continues to assert its robust global presence, securing its position for the consecutive second year. In the esteemed Brand Finance Soft Power Index 2024, the UAE achieves an impressive 10th rank, standing as the sole Gulf nation within the top 10. This notable success underscores the UAE's unwavering dedication to economic stability, leadership, and substantial contributions on the international stage.

Economic Strength and Stability

Demonstrating a "Strong and Stable Economy," the UAE's economic performance remains commendable. The nation exhibits steady and sustainable growth, strategically diversifying investments into key areas such as tourism, technology, and renewable energy. This resilience positions the UAE as adept in handling economic challenges.

Global Leadership and Admiration

Attaining the 10th position in "Internationally Admired Leaders," the UAE's balanced foreign policy and commitment to propagating core values contribute significantly to its global leadership status.

Future Growth Potential

Securing the 3rd spot in "Future Growth Potential," the UAE's visionary approach to innovation and technology establishes it as a global hub for growth. The commitment to diversification across various sectors further solidifies its standing.

Engagement with a Global Audience

In the "Affairs I Follow Closely" indicator, the UAE claims the 10th position, showcasing effective communication channels through media outlets. Hosting prestigious events like EXPO 2020 reinforces the positive international image the UAE continues to cultivate.

Generosity, Diplomacy, and Influence

Ranked 3rd in "Generous" and 8th in "Influential in Diplomatic Circles," the UAE's dedication to humanitarian initiatives and active diplomacy underscores its genuine values and contributions to global peace.

Business and Trade Image

Securing the 10th place globally in "Business & Trade Image," the UAE's supportive business environment and advanced legislations position it as a favorable destination for global business.

Technology and Innovation Hub

Claiming the 8th spot in "Leader in Technology and Innovation," the UAE's commitment to advancing technology and innovation is evident through investments in education, research, and advanced space industries.

Safety and Security

Ranked 9th in "Safe and Secure," the UAE's high-quality security system contributes to a safe and exemplary environment for residents and visitors.
Outstanding Performance in Sustainability

Achievements in sustainability indicators, including ranking 9th in "Sustainable Cities and Transport" and 18th in "Invests in Green Energy & Technology," reflect the UAE's steadfast commitment to a sustainable future.

Nation Brand Value Index

In just three years, the UAE's national brand has soared from $700 billion to a trillion dollars, making it the most valuable national brand in the Middle East and Africa. Emphasizing its commitment to sustainability in 2024, the UAE continues to be a formidable global influence, maintaining a stable economy and leadership on the world stage. The Brand Finance Soft Power Index reiterates the UAE's standing among the top nations globally.


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